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Why AHT (Average Handling Time) is Not an Appropriate Metric for Contact Centre Agents

Why AHT (Average Handling Time) is Not an Appropriate Metric for Contact Centre Agents

by Garry Gormley | Jul 9, 2024 | Contact centre, Customer Experience, Uncategorized

Contact centres have a lot of metrics and performance metrics are crucial for gauging efficiency, effectiveness, and overall customer satisfaction and operational rigour. Among these metrics, Average Handling Time (AHT) often garners significant attention. AHT...
Seven Ways to Improve Yours and Your Team’s Critical Thinking Skills in the Contact Centre

Seven Ways to Improve Yours and Your Team’s Critical Thinking Skills in the Contact Centre

by Garry Gormley | May 10, 2024 | Contact centre, Customer Experience, leadership

Seven Ways to Improve Yours and Your Team’s Critical Thinking Skills in the Contact Centre In the contact centre, critical thinking skills are essential. These skills enable customer service agents to handle queries more effectively, it help team leaders solve...
Lessons From A FAB Five Year Old

Lessons From A FAB Five Year Old

by Garry Gormley | Feb 15, 2024 | Contact centre, Customer Experience, Technology, Trust

After five years of working for myself in business, I’ve identified some key themes that as I reflect have given me valuable insights and lessons learned! The last 5 years have been a roller coaster and as a business owner I’ve navigated a messy divorce with Europe...
Improving CX and EX with the Digital Trifecta! The Harmonious Triad of Digital Transformation!

Improving CX and EX with the Digital Trifecta! The Harmonious Triad of Digital Transformation!

by Garry Gormley | Sep 7, 2023 | Contact centre, CRM, Customer Experience, Digital, Omni-channel, Technology

Customer experience and employee engagement are two critical factors that can make or break the success of a contact centre. The contact centre, often serving as the frontline for customer interactions, plays a pivotal role in shaping these aspects. To excel in this...
How Do We Help Contact Centre Customer Experience SING

How Do We Help Contact Centre Customer Experience SING

by Garry Gormley | Feb 12, 2023 | Contact centre, Customer Experience, Technology

FAB has always been built from on operational managers perspective how do we help Contact Centre leaders tackle some of the problems they face off to daily. Having worked in contact centres for a long time I’ve seen most of the problems we set out to help others with....
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Recent Posts

  • Is Good Customer Experience Dying? Why CX Has Become Faster, Cheaper, But Not Always Better
  • The Contact Centre Network: Agentic AI and the Future of the BPO Market
  • Contact Centre Agent Needs for 2026: How Do We Nurture the People Behind the Performance?
  • Bridging the Contact Centre Skills Gap for 2026 and Beyond
  • Is a Lack of Trust Eroding Performance?

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