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Is Good Customer Experience Dying? Why CX Has Become Faster, Cheaper, But Not Always Better

Is Good Customer Experience Dying? Why CX Has Become Faster, Cheaper, But Not Always Better

by Garry Gormley | Jun 26, 2026 | Customer Experience

Customer experience has never had more attention, more investment, or more technology behind it. Organisations are spending heavily on AI, automation, CRM platforms, journey orchestration, self-service and analytics. Yet despite all that effort, customer satisfaction...

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