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Why AHT (Average Handling Time) is Not an Appropriate Metric for Contact Centre Agents

Why AHT (Average Handling Time) is Not an Appropriate Metric for Contact Centre Agents

by Garry Gormley | Jul 9, 2024 | Contact centre, Customer Experience, Uncategorized

Contact centres have a lot of metrics and performance metrics are crucial for gauging efficiency, effectiveness, and overall customer satisfaction and operational rigour. Among these metrics, Average Handling Time (AHT) often garners significant attention. AHT...

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